Blog
More customers, less busywork.
Plain guides for owners on using AI to find customers, write to them and answer them, without handing over the decisions that matter.
Outbound
AI for outbound sales: what to hand over, and what to keep
Where AI genuinely helps a small business with outbound sales (research, first drafts, follow-ups and replies) and the decisions that should stay with you.
· 3 min read
Outbound
AI SDR or a sales hire? A small business owner's guide
What an AI SDR can and cannot do, what a first sales hire is really for, and how to decide which one your business needs first.
· 3 min read
Outbound
Cold email deliverability: warm-up, SPF, DKIM and DMARC
Why sales emails land in spam, what SPF, DKIM and DMARC actually do, and how to warm up a mailbox so your outreach reaches the inbox.
· 3 min read
Lead generation
How to find B2B leads that actually fit your business
A practical way to describe your ideal customer in one sentence, find businesses that match it, and check the fit before you write to anyone.
· 4 min read
Inbound
AI for inbound leads: answer fast, answer right
Why the first reply to an enquiry matters most, and how to use AI to answer inbound leads quickly without inventing prices or promises.
· 3 min read
Inbound
AI on WhatsApp Business: what Meta allows, and what it doesn't
The 24-hour window, templates, opt-in and cold messaging: the WhatsApp Business rules every business should know before letting AI answer customers.
· 3 min read
Guides
Should your AI sales assistant say it's an AI?
Why an AI that writes to or answers your customers should say what it is when asked, and how disclosure protects your business rather than hurting replies.
· 3 min read
Websites
Small business websites that get found, on Google and in AI
What a small business website needs to show up in Google and in AI assistants like ChatGPT, and how an AI website builder can get you there the same day.
· 3 min read